How to Utilize User Intent to Boost Your Rankings

If you have no idea what User Intent is all about, I got you covered. You won't produce content that speaks volumes if you don't understand its importance. If you deliver content that offers solutions to your audience's UI, you will effectively improve your website's traffic engagement, and search engines like Google can easily notice them and push them up the rankings. Here are ten ways you can strategize using User Intent:

What keyword/s does your readers put in their search engine? Tools such as Google Keyword Planner and Ahrefs will assist you not only with popular search terms, but the questions people are asking within those searches as well. Try to hone in on that long-tail keyword because it often is reflective of more specified UI.

Check the search results and the pages that ranks for you target keywords: how-to articles, listicles, or videos. You'll have some idea what's in and what's out, and the details of the content users are consuming. Use your research to craft pages that fit or resembles the top results.

Select a specific question/problem and craft clear content talking about the subject and possible solutions. Utilize headings and use bullet points to split information. This allows readers to easily digest it. The aim is to position your page as the go-to source for answers to those questions

Monitor your social media platforms for trends that your target audience are discussing. You can interact with directly and get incredible insight into what makes them tick. This is very useful, so you can tailor content in accordance with their specific interests and matters of concern.

Schema markup will also make content more understandable for search engines. That will increase the possibility of your content being displayed in rich snippets, and thus, it may even be selected to appear more often by the users searching for instant answers.

Get regular feedback from your audience-survey or comments. Knowing their perception, what deem useful and engaging, gives you the confidence that you're actually answering questions that people want to know.

Take advantage of Google Analytics and other tools to determine which type of content is actually getting you engagement, and conversions. Track and analyze which types of content work the best and also where are the gaps in your existing services.

With the voice search gaining prominence, now you should give your content natural language and conversational phrases. Most voice searches are question-oriented; hence you can benefit by this trend with optimizing your content using more questions.

User intent can change with volatile trends, news, and other societal factors. Be aware of the happenings in your industry and be prepared to alter your content strategy with changing user interests and concerns.

Remember, too, what the competition is doing. Analyzing their successful content strategies might bring insight into user intent that you could have not felt so strongly about by yourself. Find opportunities on how to make your content stand out from theirs when answering some of the questions they do not know.

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You can create content that fulfills your visitor's requirements and enhances your site's performance in SERPs by effectively maximizing user intent. These strategies will help you to create a valuable resource that addresses the real questions and brings traffic to your website. Who knows, your page might end up as the go-to page when users look for certain topics.

But what if you don't know where to start?

Or your time just won't allow you to give your pages the attention they desperately need?

There's a special place in my heart for writing that not only grabs attention and soars ranking on search engines, but also speaks with the audience and drives them to take action. From doing thorough market research to polishing up articles and even tweaking images, I love the whole process of crafting compelling stories.

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Angela
Fulo

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Hello,

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What to Expect

Here are a few things I’m extremely good at, and can help you with:

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Testimonials

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Kolsoom Hamid
SUSIANA Bath Bombs

“Angela is such an amazing content writer. She is very professional, loves and passionate about writing and that is reflected on the work she does! I was very pleasantly surprised by her content writing skills and the fact that she finished the project within 2 days which is way before the deadline!"